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There are many reasons why using a chat plugin is smart for WordPress websites. Here are the facts about this plugin developed by WPMU.
Access: If you’re going to be asking that people shell out their hard-earned dollars for your product or service, it’s only fair that you make yourself available to them to answer any questions they may have. In fact, one study showed that having a chat module on your site can increase conversions by 44 percent!
Customer Service: Having a live chat also shows that you’re available to your customers after they’ve made a purchase. This shows a confidence in your product and a willingness to extend the customer relationship.
Authority: A chat plugin makes your site look more official. As shallow as that may seem, perception can be everything in business. And giving off a vibe that you know your industry and that you’re willing to be there for your customers can only help you in the end.
Brand Reputation: This goes along with authority, but deserves its own mention. Your brand’s reputation follows you wherever you go. So getting a rep as a people pleaser and as a company that values its customers can go a long way toward making a good impression. Now that you have a clear idea of why you should use a chat plugin, we can delve into some of the best options out there right now.