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Download WP Rich Snippets Call To Action Addon. A call-to-action (CTA) is an image or line of text that prompts your visitors, leads, and customers to take action. The action you want people to take could be anything, example purchase a product, download an ebook, sign up for a webinar, get a coupon, attend an event, etc.A call to action is a clear direction that encourages visitors to take a certain action. This would be more effective when given to visitors where they reach a certain place on the page, this is exactly the end of post! The Call-To-Action add-on can quickly increase your site conversion rates, especially the call-to-action is displayed at the end of your review post.